Thursday the 28th of April marked the conclusion of the activities of the 1st edition of the International Exhibition for Cosmetics and Beauty Products - Beauty Care, which was organized by Arabian Group for Exhibitions and Conferences at Damascus Fairground, Syria in the period from 25 to 28 April, 2011.

The last day of Beauty Care witnessed numerous hairstyling demonstrations presented by ‘Mueen’ Beauty Salon, in addition to a draw by ‘Premiere’ Beauty Academy where 10 lucky winners won free courses to study the arts and secrets of cosmetics at the Academy. On his part, Mr. Ammar Khalil, General Manager of the Academy expressed his contentment at his participation in a Syrian exhibition specialized in this important sector, especially that the Academy participated in many similar international exhibitions, he stated that Beauty Care is capable in the coming years to compete with those exhibitions and even surpass them.

The exhibition had a good visitor turnout that was distinguished by its variety where many hairstylists, beauty experts, Importers and distributors were present, along with a large number of women and girls who were interested in getting acquainted with the latest styles and trends in skincare, makeup, and hairstyling.

It is notable that the International Exhibition for Cosmetics and Beauty Products - Beauty Care witnessed the participation of more than 35 companies that represented more than 85 international brands, and was held simultaneously with the International Exhibition for Furniture and Interior Design - INLIFE and Wedding Expo which were organized by Arabian Group for Exhibitions and Conferences, where Wedding Expo concluded its activities on Thursday, 28 April, 2011. Several fashion shows and dance spectacles were held over the four days of Wedding Expo, along with a number of draws on some prizes that interest those who are about to be wed.